Run Beauty Consumer Studies | Good Face
Turnkey Consumer Studies
Validate Product Claims and Quantify Consumer Perception
Fast and cost-effective consumer research to complement your launch strategy
With Good Face Experts Claim Validation Studies You Can...
With Good Face Experts Claim Validation Studies You Can...
Target specific consumer groups across 50+ dimensions
Collect actionable data and insights from real consumers using your product in their daily lives
Achieve best-in-class completion rates over 85%
Inform your clinical studies strategy
Launch product with confidence on performance and substantiated claims
BlindBranded
- Extract insights and validate claims for the product formula alone
- Generate Net Promoter Score based on product performance
- Eliminate bias and influence that branding can have on product perception
How it Works
Meet with the Good Face team to define your consumer testing objectives, and we’ll handle the rest.
Meet the Good Face Experts Community
The Good Face Experts community is comprised of 15K real beauty consumers that shop for products based on ingredients, efficacy, and skin compatibility. Their intrinsic interest in finding the best personal care products makes them perfect candidates to test your products.
Our Good Face Experts Are:
Intrinsically motivated to find new products
Honest and unbiased about their experiences
Not social media influencers or freebie seekers
Case Studies
Sola Wave
Red Light Wand and Activating
Serum Split Test
Objectives
Split test two SolaWave product combinations to identify consumer perception of the SolaWave Experience. Substantiate and quantify emotional and efficacy claims for product and product packaging.
97% - 100%
Completion Rate
20
Validated Claims
117
Customer Reviews
Herbivore
Vitamin C Serum Claim Validation
Study
In a blind use test on 65 women and men ages 25-59 years, participants reported the following results after 30 days of twice daily use:
Orpheus
Skincare Routine Consumer
Perception Study
Objectives
Test consumer perception of the 2 new products to support go-to-market strategy, develop value proposition and align product claims with consumer perception results.
94%
Completion Rate
20
Validated Claims
Sola Wave
Red Light Wand and Activating
Serum Split Test
Objectives
97% - 100%
Completion Rate
20
Validated Claims
117
Customer Reviews
Herbivore
Vitamin C Serum Claim Validation
Study
In a blind use test on 65 women and men ages 25-59 years, participants reported the following results after 30 days of twice daily use:
Orpheus
Skincare Routine Consumer
Perception Study
Objectives
94%
Completion Rate
20
Validated Claims
Sola Wave
Red Light Wand and Activating
Serum Split Test
Objectives
97% - 100%
Completion Rate
20
Validated Claims
117
Customer Reviews
Herbivore
Vitamin C Serum Claim Validation
Study
In a blind use test on 65 women and men ages 25-59 years, participants reported the following results after 30 days of twice daily use:
Orpheus
Skincare Routine Consumer
Perception Study
Objectives
94%
Completion Rate
20
Validated Claims
You’re in great company...
Everyone we work with at Good Face is fueled by the same innovative spirit—how can we cut the waste and get to the heart of creating the best possible product that is safe?
Britta Chatterjee
Co-Founder, Odele Beauty
Good Face is our team’s shortcut to assessing new products for launch in existing channels and to distributing existing products in new channels with confidence and with complete view of compliance.
Meredith Spencer
International Regulatory Manager, e.l.f. Beauty
The Good Face Formulator has significantly improved the efficiency in which we're able to deliver formula data to our customers. Not only does it function as a handy cloud-based lab notebook that's accessible to our entire R&D team no matter where they are, but it also provides meticulously transparent insight on our formulations and raw materials - it makes our customers' lives (and our lives) so much easier.
AJ Addae
Founder & Chemist, Sula Labs
The Good Face Project has completely transformed how our team approaches new product development. It has helped us streamline regulatory compliance, optimize costs, and help us move from concept to lab faster than ever.
Megan Poling
VP of Product Development, International Products Group
The Good Face Project has completely transformed how we formulate and communicate internally. It empowers our team to deliver accurate information to clients faster than ever before. The platform is exceptionally well-designed–intuitive, thoughtful, and easy for everyone to adopt and use productively right from day one.
Shai Shefer
CEO, Salvona Technologies
Good Face Software has been an invaluable asset for our R&D team. Their high-touch customer service and high-touch customer service and dedicated support ensure our technical needs are always met. Their exceptional attention to detail and tailored solutions enhance efficiency and innovation, making them a trusted partner in driving technical excellence.
Paul Marotta
Senior Director R&D, Federal Package
You can really see how hard your team works at Good Face. This is our most useful software for everything in R&D and Regulatory Compliance. We use Good Face every single day, every single minute. We love pulling our reports and our QQs. It’s been amazing!
Samantha Rothbaum
Regulatory & Purchasing Manager at EIG Personal Care
Britta Chatterjee
Co-Founder, Odele Beauty
Meredith Spencer
International Regulatory Manager, e.l.f. Beauty
AJ Addae
Founder & Chemist, Sula Labs
Megan Poling
VP of Product Development, International Products Group
Shai Shefer
CEO, Salvona Technologies
Paul Marotta
Senior Director R&D, Federal Package
Samantha Rothbaum
Regulatory & Purchasing Manager at EIG Personal Care
Britta Chatterjee
Co-Founder, Odele Beauty
Meredith Spencer
International Regulatory Manager, e.l.f. Beauty
AJ Addae
Founder & Chemist, Sula Labs
Megan Poling
VP of Product Development, International Products Group
Shai Shefer
CEO, Salvona Technologies
Paul Marotta
Senior Director R&D, Federal Package
Samantha Rothbaum
Regulatory & Purchasing Manager at EIG Personal Care
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