Formulate Winning Beauty Products

Good Face is the software for cosmetic product innovators, powered by AI and the industry's best data.

Formulation

Regulatory Compliance

Claim Validation

Predictive Modeling

Formulators &

Manufacturers

Ingredient

Suppliers

Brands

Retailers

Powering Innovation for Every Team in the Value Chain.

Formulators & Manufacturers

Ingredient Suppliers

Brands

Retailers

Formulation + Regulatory

Cut Tedious Work from your Formulation Process

Private Raw Materials Catalog

Establish a Single Source of Truth

Partner Portal

Communicate Efficiently with Partners while Protecting Formula IP

Public Trade Name Library

Research Raw Materials that Meet your Formulation Needs

Learn More About Our Technology for Formulators & Manufacturers

Next-gen Cloud Technology Backed by Science and Powered by AI

Leverage the largest proprietary ontology of cosmetic ingredients graded across dimensions of safety, sustainability, and efficacy.

A sea of spheres represent an ontology of chemicals. As the video zooms, the connections and data within the ontology become visible.

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You’re in great company...

Everyone we work with at Good Face is fueled by the same innovative spirit—how can we cut the waste and get to the heart of creating the best possible product that is safe?

Britta Chatterjee

Co-Founder, Odele Beauty

Good Face is our team’s shortcut to assessing new products for launch in existing channels and to distributing existing products in new channels with confidence and with complete view of compliance.

Meredith Spencer

International Regulatory Manager, e.l.f. Beauty

The Good Face Formulator has significantly improved the efficiency in which we're able to deliver formula data to our customers. Not only does it function as a handy cloud-based lab notebook that's accessible to our entire R&D team no matter where they are, but it also provides meticulously transparent insight on our formulations and raw materials - it makes our customers' lives (and our lives) so much easier.

AJ Addae

Founder & Chemist, Sula Labs

The Good Face Project has completely transformed how our team approaches new product development. It has helped us streamline regulatory compliance, optimize costs, and help us move from concept to lab faster than ever.

Megan Poling

VP of Product Development, International Products Group

The Good Face Project has completely transformed how we formulate and communicate internally. It empowers our team to deliver accurate information to clients faster than ever before. The platform is exceptionally well-designed–intuitive, thoughtful, and easy for everyone to adopt and use productively right from day one.

Shai Shefer

CEO, Salvona Technologies

Good Face Software has been an invaluable asset for our R&D team. Their high-touch customer service and high-touch customer service and dedicated support ensure our technical needs are always met. Their exceptional attention to detail and tailored solutions enhance efficiency and innovation, making them a trusted partner in driving technical excellence.

Paul Marotta

Senior Director R&D, Federal Package

You can really see how hard your team works at Good Face. This is our most useful software for everything in R&D and Regulatory Compliance. We use Good Face every single day, every single minute. We love pulling our reports and our QQs. It’s been amazing!

Samantha Rothbaum

Regulatory & Purchasing Manager at EIG Personal Care

Britta Chatterjee

Co-Founder, Odele Beauty

Meredith Spencer

International Regulatory Manager, e.l.f. Beauty

AJ Addae

Founder & Chemist, Sula Labs

Megan Poling

VP of Product Development, International Products Group

Shai Shefer

CEO, Salvona Technologies

Paul Marotta

Senior Director R&D, Federal Package

Samantha Rothbaum

Regulatory & Purchasing Manager at EIG Personal Care

Britta Chatterjee

Co-Founder, Odele Beauty

Meredith Spencer

International Regulatory Manager, e.l.f. Beauty

AJ Addae

Founder & Chemist, Sula Labs

Megan Poling

VP of Product Development, International Products Group

Shai Shefer

CEO, Salvona Technologies

Paul Marotta

Senior Director R&D, Federal Package

Samantha Rothbaum

Regulatory & Purchasing Manager at EIG Personal Care

100+

Standards & regulations updated in real-time

25+

Dimensions of ingredient safety and efficacy

21,000+

Scientific research sources analyzed

175,000+

Ingredients catalogued

200,000+

Product formulas benchmarked

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