Cosmetic Regulatory & Retail Compliance | Good Face
For Brands
Launch Compliant & Competitive Products with Confidence
Formula regulatory compliance, claim validation, and market research for beauty’s top performing product development teams
Formulation + Regulatory
Formulate Compliant Products that Meet Your Brief
Formulation + Regulatory
Formulate Compliant Products that Meet Your Brief
Develop products with speed, transparency and precision in software powered by AI and real-time regulatory data.
Qualify functional ingredients within your ingredient list
Verify compliance during formulation across 100+ global, retail, and third party standards
Access a secure portal to centralize communication with R&D partners
Portfolio Management
Manage and List your In-Market Products
MoCRA Product Listings
Manage and List your In-Market Products
Automate your FDA Cosmetic Product Listings
Manage all launched formulas with the In-Market Products module
Enrich In-Market products with automated data to meet FDA requirements
Generate SPL files for easy upload and submission to CosmeticsDirect
Consumer Perception Studiesl
Empower Marketing with Validated Product Performance
Consumer Perception Studies
Empower Marketing with Validated Product Performance
Launch winning products with substantiated efficacy claims and tested market positioning.
Run turnkey consumer panels that validate claims and positioning
Maximize evidence-based naturality, sustainability, and safety claims
Portfolio Management
Future-Proof your Product Portfolio and Avoid Reformulation
Portfolio Management
Future-Proof your Product Portfolio and Avoid Reformulation
Create a searchable & real-time source of truth for your product portfolio.
Identify formula exposure to regulatory changes and supply chain disruptions
Find replacement materials for impacted formulas
Prepare products for market expansion with documents at your fingertips
Concept Creation
Build Best-in-Class Briefs using Real-Time Data & Insights
Concept Creation
Build Best-in-Class Briefs using Real-Time Data & Insights
Tap into a vast ontology of ingredient data and market insights to create actionable briefs for products that consumers will love.
Research story ingredients and actives that align with your brand’s ethos and product goals
Benchmark against competitive products and identify similar formulas on the market
Anticipate consumer sentiment based on ingredients
You’re in great company...
Everyone we work with at Good Face is fueled by the same innovative spirit—how can we cut the waste and get to the heart of creating the best possible product that is safe?
Britta Chatterjee
Co-Founder, Odele Beauty
Good Face is our team’s shortcut to assessing new products for launch in existing channels and to distributing existing products in new channels with confidence and with complete view of compliance.
Meredith Spencer
International Regulatory Manager, e.l.f. Beauty
The Good Face Formulator has significantly improved the efficiency in which we're able to deliver formula data to our customers. Not only does it function as a handy cloud-based lab notebook that's accessible to our entire R&D team no matter where they are, but it also provides meticulously transparent insight on our formulations and raw materials - it makes our customers' lives (and our lives) so much easier.
AJ Addae
Founder & Chemist, Sula Labs
The Good Face Project has completely transformed how our team approaches new product development. It has helped us streamline regulatory compliance, optimize costs, and help us move from concept to lab faster than ever.
Megan Poling
VP of Product Development, International Products Group
The Good Face Project has completely transformed how we formulate and communicate internally. It empowers our team to deliver accurate information to clients faster than ever before. The platform is exceptionally well-designed–intuitive, thoughtful, and easy for everyone to adopt and use productively right from day one.
Shai Shefer
CEO, Salvona Technologies
Good Face Software has been an invaluable asset for our R&D team. Their high-touch customer service and high-touch customer service and dedicated support ensure our technical needs are always met. Their exceptional attention to detail and tailored solutions enhance efficiency and innovation, making them a trusted partner in driving technical excellence.
Paul Marotta
Senior Director R&D, Federal Package
You can really see how hard your team works at Good Face. This is our most useful software for everything in R&D and Regulatory Compliance. We use Good Face every single day, every single minute. We love pulling our reports and our QQs. It’s been amazing!
Samantha Rothbaum
Regulatory & Purchasing Manager at EIG Personal Care
Britta Chatterjee
Co-Founder, Odele Beauty
Meredith Spencer
International Regulatory Manager, e.l.f. Beauty
AJ Addae
Founder & Chemist, Sula Labs
Megan Poling
VP of Product Development, International Products Group
Shai Shefer
CEO, Salvona Technologies
Paul Marotta
Senior Director R&D, Federal Package
Samantha Rothbaum
Regulatory & Purchasing Manager at EIG Personal Care
Britta Chatterjee
Co-Founder, Odele Beauty
Meredith Spencer
International Regulatory Manager, e.l.f. Beauty
AJ Addae
Founder & Chemist, Sula Labs
Megan Poling
VP of Product Development, International Products Group
Shai Shefer
CEO, Salvona Technologies
Paul Marotta
Senior Director R&D, Federal Package
Samantha Rothbaum
Regulatory & Purchasing Manager at EIG Personal Care
Good Face, Great Partners
Implementing new technology is rarely an easy feat, which is why
being a trusted partner is critical to our mission at Good Face.
We Help You
Prepare For Change
Our team and technology works to help our partners proactively navigate an ever-changing regulatory landscape with ease.
We Know Your Customers
Our network is yours too when it comes to tapping 40K+ ingredient conscious Good Face app users for performance testing and claim validation.
We Onboard Strategically
Our customer success team works with you to create an onboarding plan, clean & transfer all historic data, and provides as much 1:1 training as needed.
100+
Standards & regulations updated in real-time
25+
Dimensions of ingredient safety and efficacy
21,000+
Scientific research sources analyzed
175,000+
Ingredients catalogued
200,000+
Product formulas benchmarked
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